The Company
and its Humans.

We Stand Proud.


Your school is remarkable.

Once the things that make your school or nursery remarkable have been unearthed, they can be conveyed in delightful, convincing and extraordinary school communications.

Our focus is on making an impact, generating improved marketing returns for your school. In doing so we are unafraid to challenge conventional thinking; we achieve the highest standards through collaborative creativity, developing results-focused designs that not only look stunning but produce top quality results. Because of this we are supremely confident that we can create the very best school marketing, yet we’re always striving to do more and to do it better; to learn from both the challenges and the solutions.

We Show Off.


We are the School Communication & Design Experts that produce outstanding prospectuses, websites, logos, brochures, photography and more. We’ve been specialists in working with and understanding schools for over 20 years, offering exceptional design and communications that resonate with families, staff and communities.

In our dedication to educational design and marketing, we have developed trusting relationships with many 100s of nurseries, schools and colleges across the globe. It is our ability to search out and show off the unique character of each and every school that makes Blue Apple Education an invaluable partner to so many.



We Are Ourselves.

Roy Strik.

Regional Director


A Dutch National, born in Sousse, Tunisia, Roy moved to Antwerp, Belgium at the age of 4 (we can only presume he took parents with him). At the age of 17 he moved to Amsterdam to study and then, after completing a business degree, hastened back to Tunisia to work in the family business.

According to family theory, as the second of four siblings (all boys), Roy should be easy-going, but he certainly doesn’t lack ambition. After the 2011 Jasmine revolution, the family business was sold and Roy moved to Dubai, where he has since built his professional experience in international education with a track record in strategy, educational sales, business development, marketing, and operations. Achieving outstanding results on several continents, Roy is now sharing his global expertise with Blue Apple Education, whilst keeping in touch with family and friends around the world.

Nagham Abdulhadi.

Regional Director


Entrepreneur Nagham says that education changes the world. Given she has an MBA from Manchester Business School, and is a qualified pharmacist, we don’t argue!
Born in Homs, Syria and now living in Dubai, Nagham believes in people following their dreams and at Blue Apple Education we like to think we are a dream come true for Nagham, though she’s never said so – possibly she’s too busy looking at innovative products to support growth and opportunity, and promoting solutions that help create healthier, safer communities.

Nagham believes in stepping well outside of your comfort zone – she wants to see people pursuing a path that leads to the outcomes of their dreams – and she’s just the person to help get them there.

David William Limb Junior.

Founder and Managing Director


Born in Wythenshawe, Manchester, long before Marcus Rashford made it a respectable place to come from. He grew up in marginally posher Stockport in a 2-up and 2-down terrace. His secondary school was grim, and thankfully closed down, though not before spewing out an indignant David. He vowed then that his own future children, aside from being bright and beautiful, would always have a choice about their school and would never be stuck somewhere for the sake of convenience.

David likes to boast about his Czech roots, which perhaps explain how, as a child, he felt free to shirk playing football like a proper Manchester lad and instead pursue his interest in photography, spending hours alone taking pictures of begonias, butterflies and bees. This may have been his first foray into design, a journey that led to forming the design company that would be Blue Apple Education – in his bedroom – in 2000 – with a tangerine iMac and a steely determination. Since then, he’s lived in Cheshire, Michigan, Ohio and Wyoming, and is now found in Marbella with his wife Dasha, also doing sterling work for the company, and two bright, beautiful – and well educated – children. Fair to say he’s never looked back, but he’s still rather fond of begonias.

Mark Stuart Davis.

Sales Director


Born in Merseyside where children opt early for either football or music. Though his three brothers were football mad, Mark was more Paul McCartney than Mo Salah.

He played classical guitar from being 5 years old and then bass guitar at 14, formed a band with some school friends, gained recognition throughout the land (Merseyside) by his long blond curly hair, and became a famous Sales Manager. Well, something like that – look out for gigs as well as great educational design services!

Mark was a clever little lad and trotted through grammar school and university, acquiring a passion and the skills for geography, psychology and more playing in bands. Somehow, a genuine love of sales leadership and education brought him to Blue Apple Education, via career moves that included supporting children to develop business skills to run their own school-based company.

Mark has lived in Bromborough, New Brighton, Lancaster, Morecambe, Northampton, Oldham and now sunny Milnrow (near Rochdale). His dreams now are mostly about the happiness of his daughter Emilie, but he also hopes to combine his enthusiasm for school marketing with his undying love of performance. He knows that neither are likely to be accompanied by long blond curly hair again – but he believes in magic!

Dean William Saunders.

Creative Director


Born and raised in Camden Town, London, which will always be home.

Dean’s love of design developed whilst playing computer games and taking things apart as a child. His mum was a big influence, helping him create things as soon as he could hold a crayon and a tune.

In secondary school he blossomed, exploring gaming, art and hip-hop music. Fame came early – so his mum maintains – as Dean performed in an urban choir in front of 100s of people. At school they had high hopes for his future career and tried not to look disappointed when his first job was making ice cream. Seizing the moment to follow pie and mash with something sweet, family and friends were well fed – and well proud.

A career in arty stuff quickly followed and over 10 years later Dean is passing his skills onto his own child – a son who will attend school in South Manchester and speak like Marcus Rashford (and David Limb) since the family moved there a few years ago. Fearing this, Dean called him Camden so that, as long as they are together, they’re always home.