for Schools.
Know the Rules.
For some education staff, marketing sounds like another world, but it is not so far from what educators naturally do – present information and skills authentically and in ways that are understood, remembered and acted on. When you promote your school, your classroom is huge – potentially the world! – and there are some hard-to-reach ‘students’ at the back; you must grab attention and retain it, getting your message across in a way that appeals.
A marketing plan needs to be concise, consistent and current to have the greatest impact. It needs to be created to resonate well with your audience and address any challenges in getting people to know about what you offer. When appealing to families far away or new to the region you need marketing to work for you in showing off the remarkable things you offer.
Know the Rules.
For some education staff, marketing sounds like another world, but it is not so far from what educators naturally do – present information and skills authentically and in ways that are understood, remembered and acted on. When you promote your school, your classroom is huge – potentially the world! – and there are some hard-to-reach ‘students’ at the back; you must grab attention and retain it, getting your message across in a way that appeals.
A marketing plan needs to be concise, consistent and current to have the greatest impact. It needs to be created to resonate well with your audience and address any challenges in getting people to know about what you offer. When appealing to families far away or new to the region you need marketing to work for you in showing off the remarkable things you offer.
Choose your Tools.
We use data analysis, industry markers and journey mapping (following responses) to ensure your marketing strategy works and keeps on working. If you remember chalk and blackboards in school (good luck in your retirement, by the way), you will know that things change and need reviewing. Choice photography, measured tone, crafted messages and embedded values are likely to be needed for a long time to come, and they are part of every good website, brochure or social media post.
We know what is effective in general terms to compel people towards a school, but we want to examine what works for your school specifically; how and when people first engage, what route they take and the end result for them. To do this we match a strategy and plan for communications and promotions to your school values – then we help keep an eye on things, watching for change, waiting for indicators, expecting remarkable.
Display your Jewels.
The remarkable in your school is everything that will be showcased in all aspects of the marketing process. That’s why we start off by immersing one of our team into your team – to unearth your unique selling points, to discover your driving force, your aspirations, even your quirks and challenges! Stunning photography is a big part of how you will transmit this information but just as important are subtler tells in story and style.
As we discover what works especially well for you as a school, we learn what you find most helpful, from up-skilling in-house practitioners to tactical advice and reviews.
You don’t stop so neither does your strategy.
Display your Jewels.
The remarkable in your school is everything that will be showcased in all aspects of the marketing process. That’s why we start off by immersing one of our team into your team – to unearth your unique selling points, to discover your driving force, your aspirations, even your quirks and challenges! Stunning photography is a big part of how you will transmit this information but just as important are subtler tells in story and style.
As we discover what works especially well for you as a school, we learn what you find most helpful, from up-skilling in-house practitioners to tactical advice and reviews.
You don’t stop so neither does your strategy.
How to get your
amazing marketing plan.
Below are 6 simple steps to getting what you need:
- Place a new order with us.
- Arrange a call with our Marketing Expert and start the auditing process.
- Let our talented team work with you to produce your bespoke strategy and plan.
- We will prepare a report to be presented to you by our team.
- We will make strategic recommendations that will deliver the outcomes required.
- Be delighted when you start seeing real results.
When working with Blue Apple Education you can expect support in all areas of product creation – our team is ready to help and advise.
How to get your
amazing marketing plan.
Below are 6 simple steps to getting what you need:
- Place a new order with us.
- Arrange a call with our Marketing Expert and start the auditing process.
- Let our talented team work with you to produce your bespoke strategy and plan.
- We will prepare a report to be presented to you by our team.
- We will make strategic recommendations that will deliver the outcomes required.
- Be delighted when you start seeing real results.
When working with Blue Apple Education you can expect support in all areas of product creation – our team is ready to help and advise.